Barking Cat is the commerce advisory practice of Steve Webster, a commercial, marketing and technology leader with 25 years building retail and ecommerce businesses, including growing a GCC electronics retailer from £60m to £240m. The work is award winning. The growth was delivered at pace, usually against legacy constraints that were supposed to make it impossible.

Markets

UK · EU · US · GCC

Categories

Apparel and footwear · Consumer electronics · Homewares · Publishing

Brands

Fast fashion to premium heritage

Ownership

Start up · Founder led · PE backed · PLC

The practice advises retail and consumer businesses, boards and investors on the commercial performance of their ecommerce propositions, and on where AI will genuinely improve growth, margin and productivity. The business case is built properly. The expensive theatre is not.