Independent ecommerce and commercial advisory for UK retail and consumer boards.

Why you are here

Something is not working, and the room cannot agree what.

You are most likely here because someone thought you should be. A conversation at an event, a post that landed, or a name passed on by someone whose judgement you trust.

You are probably also here because of a specific feeling. The numbers are not moving the way the investment says they should. The agency wants a replatform, the technology team wants better data, and the board wants an AI answer by the end of the quarter. Everyone in the room has a solution, no two of them are solving the same problem, and every voice offering to help also happens to sell the fix it is recommending. That is the moment this practice is built for: earlier than the point where the problem has been diagnosed and someone needs a pair of hands, at the point where something feels wrong and nobody has yet named it.

You do not need the problem defined before we talk. Working out what it is happens to be the job.

Proof

RTIH Innovation Awards judge 2026 · eCommerce Expo 2026 speaker · Agentic Commerce and Payments Summit, Stockholm

Two ways in

One recognition point, two diagnostic questions. Each diagnostic stands on its own method. What follows either of them is optional.

Nothing here loops and nothing returns. Two diagnostics, two separate methods, and no arrow claiming one engagement leads to the next.

Also on the site: the problems we help solve, How we work with you, what Barking Cat is not, and where AI spend pays back.

Most leaders learn about their website from inside the building: dashboards, agency decks, and the opinion of whoever spoke last. Your customers see something else, and they vote with their baskets. The Barking Cat Review walks your proposition the way a customer does and reports back on the experience you are actually selling, from the only side of the screen that spends money. It does not review your operations, and it earns its keep whether or not the next step is Barking Cat: sometimes the finding is that the work is yours to do, or belongs with someone already in the building. That answer is only available from an advisor who does not earn from the build.

The walk

The first search, the landing, the product page, the basket, the checkout, the parcel, the return.

Measured against

Traffic, conversion, order value, margin, repeat.

You receive

A quantified diagnosis, the one constraint that is binding, and a plan sequenced so your leadership team can govern it, landed in a working session.

Timeframe

Two to four weeks, deliberately light on your organisation.

BOOK THE CONVERSATION

The practice writes down what it believes, and when, and lets the record keep score.